MEET NORTH STORM BRAND AMBASSADORS FORD RANGERETTES OFFICIAL
Introducing ‘Ford Rangerettes Official’ or as they are commonly known in the 4×4 community as – ‘FRO4x4’.
FRO4x4 are a dynamic and supportive group of women who just love their Ford Rangers and Raptors.
FRO4x4 Founder Jane Cartwright and her business partner Antoinette Truswell run a successful and vibrant members group on Facebook and Instagram. The group is in its third year and boasts a membership of over 2000 women.
‘Ford Rangerettes Official’ are such an incredible group of women empowering women! And what else can we say… the ladies just love our gear!! We are truly overwhelmed with the ongoing support that FRO4x4 have shown us over the past 12 months. We can not thank them enough – we are just so stoked to have them as official North Storm Ambassadors!
More about Ford Rangerettes Official
We asked Jane and Antoinette how ‘Ford Rangerettes Official’ came to exist and what are the benefits of joining ‘FRO4X4’?
Jane & Antoinette: We wanted to empower women in the 4×4 scene by providing a safe space to ask mechanical questions and learn how to troubleshoot any issues that may happen on and off road. Our members talk each other through aftermarket fitment of everything from catch cans to canopies.
We have monthly guests (male and female) who are invited into FRO4x4 to talk about their products. FRO4x4 make every effort to support small Australian businesses or Australian made products. We partner up with 4×4 businesses across Australia and run ladies workshop days and plan weekend activities. FRO4x4 have a real community vibe within the group!
Women’s 4×4 groups are thriving on social media. What makes Ford Rangerettes Official stand out from the others?
Jane & Antoinette: FRO4X4 isn’t just a women’s social group, we want to see more women actively involved in the direction of the 4×4 industry in Australia.
We currently have many legislation inconsistencies across the country, and trying to interpret what is legal or not legal can be confusing. Vehicle modification legislation, regulations, standards and processes are not the same across all State and Territory Governments. These inconsistencies are a constant cause of frustration to motorists when crossing borders.
FRO4x4 is passionate about campaigning for more open communication with State and Federal Politicians before legislation is made. We have members right across Australia so this is something that our members are keen to be involved in!
Is Ford Rangettes Official an exclusive group to Australians? And is it only for the gals?
Jane & Antoinette: FRO4x4 started out as an Australian Ford Ranger/Raptor group however women in other countries started discovering us on Facebook and Instagram and asked to join! We have welcomed new members from Canada, USA, UK, Switzerland, Costa Rica, New Zealand and Asia. We are a female only group however all of our activities are community friendly and the FRO families love catching up on our adventures as much as we do!
What things do Ford Rangerettes Official get up to as a group?
Jane & Antoinette: We are fortunate to have such a diverse range of interests within our members group. Obviously off roading is a common thread, however many of us participate in breakaway groups for activities such as horse-riding, fishing, and camping. A key factor that binds FRO4x4 is our strong sense of community. We love getting behind charity events and raise funds for causes that affect our members and their loved ones. FRO4x4 have regular catch ups in each State and Territory and there is always a FRO4x4 member nearby to lend a hand. We do love attending 4×4 OPEN DAYS and giving support back to those businesses who support women in the 4×4 scene.
What do you use your North Storm gear for?
Jane: Everything! I’d been searching for the perfect backpack for some time and was very excited to discover the North Storm range was adaptable to our extreme climates. Having a durable waterproof bag with good back support was not something I was willing to compromise. Another FRO4x4 member had purchased some duffel bags and as soon as I saw them I was in love! So, I also decided to grab a 60L duffel and a 20L dry bag. Now this little gem (20L) has become my 4×4 and fishing bag. It literally comes everywhere with me! It keeps all my gear dry and on the way home keeps all my wet muddy gear contained. The bags can be easily hosed out and I’ve even used the 20L bag as an emergency beer esky! These bags are both affordable and multipurpose. They really do make the perfect gift!
Antoinette: I just love the duffel bags! My husband and I take them camping alot. In addition the wide opening makes the bags so easy to pack and find what you’re looking for! The best part is having dry clothes on extended trips. There is nothing worse than damp or wet camping clothes!